|
Innovation is something created that’s new and different. Generating revolutionary ideas through
brainstorming sessions and time spent on the water
are things CWB does daily. CWB is of the rare opinion in this industry that creativity is more than just new colors on an old design. Wakeboarders who live for the sport are smarter than that and deserve more. That
is why CWB strives to create useful innovations in their boot line. This year CWB teamed up with Superfeet to offer a boot with superior fit and function. Their patented stabilizer cap is optimum for underfoot
support. Which, when integrated with the shape and design of full-length foam, creates a deep heel cup for improved natural shock absorption. CWB’s patented (#7,134,928 B1) Heel Lock Hinge (HLH) has been
improved with a taller metal lever that pushes the aluminum heel cup further forward for even more lockdown. CWB added a roller bearing to the lever, making it operate with more ease. The Gen6-Plate was improved
with the addition of the new Air Shock Heel. This geometrically
designed urethane heel system provides impact absorption, just like you find on high-end running shoes. CWB used softer materials, opened the toe
box and assembled the boots differently this year to provide a more comfortable fit for feet of all sizes. All of these features are unique to CWB boots. Others in our industry don’t have them. CWB lives by
one simple rule: innovation, innovation and innovation. CWB Board Co. is leading the way again.
|
